Global distribution &
innovation marketing

Bestseller Group

Bestseller Group is a group of companies, which are the basis for development of a number of businesses and start-ups specializing in the distribution and marketing. We have started in 2005, have realized a lot of projects and we evolved into a dynamic international group. Our main competencies are the development of current and future products in the field of global distribution and innovation marketing.

Our new businesses – first of all - are start-ups that are born inside the existing business at understanding the needs of the market. Then we look for a leader and a team to implement it. Second – are the formed businesses, a team that already have the ideas , the desire and the competence to implement them, but need the resources for rapid growth.

 Security

We adhere to solve the problems in the negotiations or in the courts, but we have the power and protection, so the group's assets and businesses are safe from violent seizure.

 Marketing-pr

The group and businesses support continuously the promotion and PR of the group and businesses in all areas.

 Hr

Centralized primary recruitment for the group and businesses, providing recreation, trainings and education.

 Cross-sales

The group and businesses continuously exchange with the database of contractors and make a cross-promotion of all businesses in all territories.

 Global-buying

The group and businesses continuously analyze and exchange with the offers of goods and services, and work to attract the best suppliers with the best conditions for the group and all businesses in all areas.

International

At the moment Bestseller Group develops a number of its own businesses through own offices in six countries: Russia, Ukraine, Kazakhstan, Belarus, Estonia and USA. Each office of the countries has international cooperation with companies from around the world, carrying out import and export transactions of goods and services. Our strategy includes opening offices in the most promising regions of the global market. In the near future we plan to establish offices in Turkey and China. Having favorable conditions it may be also in other countries.



 Ukraine

We have started to do business in this country. Now our head office is located in the Kiev. We manage remotely our business from there  using modern internet/phone communications and logistics solutions. Head Office in Ukraine has competitive advantages for global business: high-quality labor market, low costs of doing business, comfortable geographical location. In addition, Ukraine has a large enough domestic consumption market and production facilities of both raw materials and finished products that are exported to foreign markets.

 Russia

Moscow representative office has started operations since 2012. Business development in Russia is our priority, as this is one of the largest markets in the world. Now Russia implemented the following products and services:

  • FOOD - import of Ukrainian chilled and frozen beef
  • INGREDIENTS - import, distribution and production of yeast and ingredients
  • DIGITAL - web development and internet marketing services
  • SHOP - IN - BOX - cloud trade-marketing service, that combines the exchange of freelancing, business process automation and optimization of costs.

 Kazakhstan

In 2013, we opened an office in Almaty - Kazakhstan's commercial capital. Capacious and paying market, with a low proportion of the production of end products, a large share of commodity exports, the early stage of the development of innovative products in the field of distribution and marketing. The country is bordered by China, is a member of the Customs Union with Russia and an active participant in the international financial market - just a few of the reasons why we started our activities in Kazakhstan. Now we implement there the following products and services:

  • FOOD - import of Ukrainian frozen beef and sunflower oil
  • INGRIDIENTS - distribution of yeast and ingredients
  • DIGITAL – web development and internet marketing services
  • SHOP - IN - BOX - cloud trade-marketing service, that combines the exchange of freelancing, business process automation and optimization of costs.

 Belarus

In 2016 we established an office in Minsk. This country borders with the EU, also it is a member of the Customs Union with Russia, and Belarus is a partner of the agreement with Ukraine about duty-free trade. This is just some of the reasons why we started our activities in Belarus. Nowadays we implement the following products and services in Belarus:

FOOD - Import and distribution of food.

DRINKS - Manufacture, distribution, export of Crimean wines and cognacs

INGREDIENTS - Import, distribution and production of yeasts and ingredients

SHOP - IN - BOX -  a cloud trade-marketing service, that combines the exchange of freelancing, business process automation and optimization of costs. 

CHECK-IN BAR - a platform for the exchange of goods on the positive emotions of people placed in social networks

 Europe

In 2016 we established a company in Estonia, that is a member of the EU since 2004. Nowadays we realize the following products and services in the EU:

 FOOD - Import / Export of food products.

 INGREDIENTS - Import / Export of yeast and ingredients

CHECK-IN BAR - a platform for the exchange of goods on the positive emotions of people placed in social networks

 America

В 2017 году мы создали компанию в Соединенных Штатах. Первый проект, который мы реализуем в этой стране:

    CHECK-IN BAR - платформа для обмена товаров на положительных эмоциях людей, размещенных в социальных сетях.


В ближайшее время планируется начать:

    ИНГРЕДИЕНТЫ - Импорт / Экспорт дрожжей и ингредиентов.

В долгосрочной перспективе планируется наладить активное сотрудничество между офисом в США и офисами в странах СНГ. Основные целью такого сотрудничества является улучшение финансовых показателей группы от синергии, которые возникают в отношении доступа к более дешевому финансированию и инновационным технологиям в США и снижение затрат на рабочую силу и сырье в странах СНГ.

back-office

We build the businesses so that they focus mainly on those functions and resources that are directly related to realization of business products. Managers and employees of businesses are partners with an entrepreneurial approach to business. Their financial income depends only on the financial productivity of the business. The task of  back-office  is to remove the load for all functions, without which business can not fully develop, as much as possible. Also it provides quality support, giving business- teams to focus on the product  and clients

 Logistics

High-quality logistics is built in every of our offices, also it is for all of our businesses and our partners, including:

  • international freight forwarding
  • import / export
  • warehouse logistics
  • full truck transportation, including transport of food bulk cargoes
  • parcel delivery

 Finance

The Financial Service division provides with two main functions:

Qualitative analysis of accounting and finance - real-time ERP records are kept of all goods and materials in the context of countries , legal entities and each project.

Attracting and securing business finance - as the saying goes, a good entrepreneur is always short $ 1 - in this case, some of our businesses and start-ups were also able to develop faster by having more financial resources. In this connection, we permanently attract funding for a variety of different businesses.

 It

We use modern software :

  • ERP - accounting inventory
  • Corporate Portal - communications, project work , time-management , CRM
  • Call - center / IP Telephony - the connection with the world
  • Shop-in-Box - quality control of trade-marketing activities
  • Corporate network , VPN, SaaS allows us to work with the software resources anywhere in the world 24 hours a day , and our system administrators ensure smooth operation of all devices

 Accounting

All companies in all countries are served by its own staff of accountants who provide professional-quality document management, reporting delivery and taxation. Serving several businesses, we remove the financial burden from each business individually.

 Lawyers

Reliable lawyers provide with legal security for business in the courts, when dealing with government agencies, provide with advices on legal issues, are involved in registration activity.

 Office

The businesses are provided with office space, in order to resolved all the issues and problems not noticeable to the employees of businesses, so that they can concentrate on their core business. Our plan - to ensure the group's own office premises and / or the create the coworking centers where our employees, businesses, partners and customers can comfortably work.

Marketing / it

These products that we sell  in the marketing group mostly have direct impact on the increase of sales volumes in the point of sale. Or these products are innovative software and Internet-solutions that improve the effectiveness of existing marketing and promotional products.

 Trade Marketing

This business - unit works since 2007. During this time hundreds of projects have been implemented and the activities that have helped to increase sales in retail outlets directly and / or in contact with consumers. Basic services merchandising, promotions, research. A number of completed projects can be viewed on the website



 Shop-in-box

Shop-in-Box - is a cloud trade-marketing service, that combines the exchange of freelancing, business process automation and optimization of costs. Given a target to accelerate the growth of the business, we are looking for a "smart" investment and invite a venture capital investors to communicate.

 check-in bar

CHECK-IN BAR - a platform for the exchange of goods on the positive emotions of people placed in social networks

 GoodBuyStock

GoodBuyStock – service of wholesale sales of surplus goods - it combines the following tools for the products promotion: one day deal, e-mail marketing and a Dutch auction. This project is definitely demanded by our customers, the business model is ready, there is a prototype. At the moment we are looking for a project leader who will be able to create a team and to bring the project to a serious level. Also we invite a venture capital investors to communicate.

 Digital

Online marketing is an actively developing division, here we provide the services of context advertising, SMM, SMO, SERM, SMS and e-mailing, also we develop websites and their complex promotion.

 Creative

Our Creative is not for sale. We implement our good ideas through innovative products and services, using modern design in the development. But for our clients, start-ups and businesses, we are happy to provide our creative resources for qualitative realization of devised ideas.

Trade distribution

We draw attention to two main factors in trade. First it is the goods themselves, that are involved in businesses and the second - their distribution channels. Mostly we work in the sector of raw material  and FMCG. It happens that the market does not offer us the goods and the distribution services that corresponds to our demands. Then we create them by ourselves  and offer such products and services for the market participants.

 Food

Projects that are implemented in the Food section are following :

Import / Export / Distribution of a wide range of grocery and pastry

 Drinks

 Ingredients

In this area we are implementing large-scale project  which includes:
  • Online- shop with a wide range of products for the production of bread and pastry products, as well as drinks

Import / Export / Manufacturing / Distribution of following products:


 E-commerce

Мы активно развиваем онлайн-журнал совместно с интернет-магазином www.vito-house.com с помощью цифровых и креативных компаний. Развитие бизнеса осуществляется методом онлайн-франшизы, где мы предоставляем партнеру готовый интернет-магазин, ассортимент продуктов и посетителей, а также наших региональных партнеров, которые хранят акции в городе, продажу и доставку клиентам.

 Интернет-магазин «НАРЫБАЛКЕ»,  www.narybalke.com.ua, является одним из проектов электронной коммерции, который входит в группу компаний «Bestseller». 

 C 2013 онлайн-магазин «НАРЫБАЛКЕ» предлагает клиентам продукты для рыбалки, отдыха и образа жизни. Если вы собираетесь на пикник или планируете серьезный поход, мы готовы предложить вам все необходимое оборудование и аксессуары от форвардных производителей ,

 Dealers network

Our distribution network covers all regions of Russia, Ukraine and Kazakhstan on all of our businesses and products, ensuring the delivery to tens of thousands of customers: wholesalers, shops, restaurants, processors. Under each new division and / or the product the existing distribution network can be used or another network of dealers may be created in a short time.

 Modern trade

We build the direct relationships with key supermarket chains, and control the quality of the representation of our products through our own merchandising team. Direct distribution to chains allows to increase the marketing activity, which provides additional advantages. For supermarket chains, we also provide an import services and manufacture Private Label

 Traditional trade

The traditional retail segment still dominates in Russia, Ukraine, Belarus and Kazakhstan. In order to work most effectively in this channel we have developed an innovative model programs Bestseller Direct.


traditional retail segment still dominates in Russia, Ukraine, Belarus and Kazakhstan. In order to most effectively operate in this channel, we have developed an innovative model Bestseller Direct program.